If you use Netflix then this news can disturb you. In fact, Netflix is making it difficult for people to share their account passwords with anyone outside the household (for free). In a letter sent to shareholders, the video streaming company has announced that it will roll out paid sharing more widely later in the first quarter of 2023. This means that Netflix will phase out password sharing from the beginning of April this year.
The company said “Earlier in Q1, we expected to launch paid sharing more widely. Today’s widespread account sharing (100M+ households) is part of our continued efforts to invest in and improve Netflix, as well as build our business.” reduces long-term potential.”
Netflix says its terms limit one account to one household and that members who share their accounts more widely will be affected by the upcoming change. Hence, it has built in new features to make the Netflix experience a better experience. The platform will provide members with the option to review which devices are using their account, and to transfer profiles to a new account.
Netflix will roll out paid sharing to end password sharing
Netflix has confirmed that it will roll out the paid sharing feature to several more countries in the first quarter of 2023 and add an option to the app that lets you share accounts with friends or people outside your household if you wish to. Will pay extra. This policy will not change the experience of viewing the content. According to the details provided by Netflix, all members will be able to watch on TV or mobile device while traveling.
“As we rollout paid sharing, members in many countries will also have the option of paying extra if they want to share Netflix with people they don’t live with,” the company said in the letter. As we work through this transition – and as some borrowers drop out either because they don’t convert to additional members or full paid-up accounts – there could be a negative impact on near-term engagement. However, we believe the pattern will be similar to what we’ve seen in Latin America, with engagement increasing over time as we continue to offer a large slate of programming and borrowers sign-up for their own accounts. ”
Paid sharing feature can also come in India
While the company hasn’t revealed the names of the countries that will be affected, we do know that Netflix plans to share passwords globally, which it has hinted at several times. The paid sharing feature is already in some countries and will be rolled out to more countries or regions. There is a possibility that India may also be included in the list as it is one of the key markets for the company.
How is Netflix planning to end password sharing?
Netflix has revealed that its website uses “IP address, device ID, and account activity from devices signed in to the Netflix account” to determine which devices are using the account in the same household. Huh.
The company says that when someone signs in to your account from a device that isn’t connected to your Netflix home, or if your account is accessed consistently from a location outside your home, to watch Netflix It will ask you to verify the device before using it. Netflix said “We do this to verify that the device using the account is authorized to do so.”