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Adani | Cricket


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Despite Its position as a prominent business group in the nation Gautam Adani’s In the blockbuster race to own teams, group faced two reversals Indian Premier League (IPL).

In The bidding war is on Wednesday Franchises to be purchased in the Women’s Premier League (WPL) They didn’t leave anything to chance. Their 1,289 crore to buy the Ahmedabad Franchise was the winner by a wide margin; 30% more than Mumbai IndiansTheir business rival and 42 percent more than Capri GlobalThe lowest of five winning bids was.

For a league that is yet to kick off and with women’s cricket still taking baby steps in its commercial growth, some would think that’s excess spending. In Adani’s case, they probably wouldn’t mind the headlines.

“Being the No 1 bidder, whether it is satisfying or not, I don’t know. It was all about going there and putting a right price and getting a location that we wanted. We have achieved that,” Satyam Trivedi, Head, Adani Sportsline. “We never thought that we will walk away as the highest bidder. It eventually turned out to be like that.”

Two Years later Reliance The highest bid was made to win Mumbai Indians Before the IPL was launched in 2008, Adani’s first opportunity to enter IPL came in 2010 when the league expanded from eight to 10 teams. They They were significantly outbid by Sahara A business consortium that won Kochi franchise.

In 2021, BCCI once again invited bidders to form two new teams. Sanjiv Goenka CVC Capital Partners Beat them to win Lucknow Ahmedabad franchises respectively.

The Adani It is expected that the group will pick a team or stake for an IPL team at the next opportunity. For now, it will focus on building a successful women’s franchise. Adani’s Sportsline, the group’s sport wing, also owns teams in the kho-kho league, pro-kabaddi league and a team in the ongoing UAE franchise league (ILT20).

But They are the first to do this in relation to Indian cricket.

“Obviously cricket is big in India and you would want to be part of that, if you are active in sport,” Trivedi said. “At the same time, this is just the right time for any large-scale corporate like ours to be in women’s sport. If you are participating, you are contributing to an ecosystem which has the definite potential to grow. This was the right opportunity. This investment will encourage women in sport, not just players but also franchise sport, in terms of commercial opportunity. This will encourage other sports and leagues to include women.”

Adani Recovery will not be possible The WPL investment is tough, at 129 crore per annum. It WPL is a standalone entity and the company is optimistic about its long-term economic prospects. “I am 100 percent convinced,” Trivedi. “The property has great potential. Nobody will deny that this will become the biggest women’s sport in the world and the second biggest cricket league in the world, after the men’s IPL.

“It’s all about how you look at it. While some may have placed lower bids, we saw a great potential. It is going to be a definite investment in the first media rights cycle. But the next media rights cycle is going to be interesting.”

IPL’s exponential rise in value too is due to the way media rights have risen every five years. “We had a calculation in mind and bid accordingly,” He said.

With The Adani group based out AhmedabadIt is therefore not surprising that it chooses a home base. When BCCI is ready for WPL to introduce home-andaway format. It will also have the added attraction of playing matches at the largest cricket stadium in the country. “Cricket in Gujarat is crazy. People love their cricket. Our headquarters is in Ahmedabad. So, nothing can be better than what have,” He said.

Trivedi They have lowered the chances of their business rivals. Adani AmbaniIt is possible to run competing teams in the league, and the bid for the highest position is highly encouraged.

“For us, it was 30 people picking up the tender, 16 people (bidders) in the group. All 16 of them were competitors. We were looking at our vision for the league and believing in the potential it has.”

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